CM 333 - Corporate Communication (3 Credits)
Prerequisite: Any 200 level Communication and Media course
This course is an overview of the various areas where media professionals must perform in a corporate or institutional environment to promote a brand or product, to specific, varied publics. In many ways the skills and practices of traditional Public Relations apply to Corporate Communications, however the nuances of dealing with different publics that the corporate communicator need to interact with, require careful study and consideration.
The importance of learning and mastering the skills involved in branding, promoting and protecting a brand - whether it is a breakfast cereal, an athlete or a candidate for president - are increasingly important and valuable in the current state of every organization and industry.