Oct 03, 2024  
Fall 2016 Catalog and Handbook 
    
Catalog Navigation
  Catalog Home
  Programs
  Course Descriptions
  General Education
  Academic Calendar
  Academic Policies and Procedures
  Academic Resources
  Admission
  Financial Aid
  Netiquette Guide
  Registration
  Student Rights and University Policies
  Student Services
  Tuition and Fees
  Fall 2016 Catalog (PDF Version)
  Applied Theatre
  Business
  Communication and Media
  Disability Studies
  Early Childhood Development
  Health Professions
  Human Relations
  Immigration Law Studies
  Information Systems/Data Analytics
  Labor Studies
  Project Management
  Psychology
  Science Education
  Sociology
  Urban Studies
  Youth Studies
HELP
Fall 2016 Catalog and Handbook [ARCHIVED CATALOG]

BUS 415 - Essentials of Market Research (3 Credits)

Prerequisite: BUS 315  and BUS 310  or MATH 215  or other approved statistics course
This course will provide students with the knowledge necessary to understand how businesses use marketing data and information, and the research tools and techniques to solve marketing problems and identify marketing opportunities. Students will learn about the marketing research process, secondary data in Customer Relationship Management (CRM), qualitative and quantitative research, research designs, sampling, scale measurement, questionnaire design, and data analysis techniques.