Feb 25, 2024  
2018-2019 Catalog and Handbook 
    
2018-2019 Catalog and Handbook [ARCHIVED CATALOG]

BUS 610 - Strategic Marketing and Socially Responsible Practices (3 Credits)

Prerequisite: None
This course will cover the principles of marketing management. Topics covered include: environments of marketing, social marketing, green marketing, buyer behavior, marketing research, market segmentation, market forecasting, product planning and development, pricing, advertising, and global marketing. This course will stress the importance of ethics and corporate social responsibility when making marketing decisions.