Mar 29, 2024  
2018-2019 Catalog and Handbook 
    
2018-2019 Catalog and Handbook [ARCHIVED CATALOG]

CM 411 - Advanced Mass Media Research (3 Credits)

Prerequisite: Completion of at least 15 credits of level 300 Communication and Media courses
Reinforces research theories, strategies, and applications in the media and marketing industries. Outlines the function of quantitative and qualitative research, content analysis, surveys, and focus groups. Provides hands-on experience with a variety of research processes. Requires that students conduct media research, and critically use and present research data and statistics.