May 23, 2024  
Spring 2017 Catalog and Handbook 
Spring 2017 Catalog and Handbook [ARCHIVED CATALOG]

BUS 415 - Essentials of Market Research (3 Credits)

Prerequisite: BUS 315  and BUS 310  or MATH 215  or other approved statistics course
This course will provide students with the knowledge necessary to understand how businesses use marketing data and information, and the research tools and techniques to solve marketing problems and identify marketing opportunities. Students will learn about the marketing research process, secondary data in Customer Relationship Management (CRM), qualitative and quantitative research, research designs, sampling, scale measurement, questionnaire design, and data analysis techniques.