Apr 18, 2024  
Fall 2016 Catalog and Handbook 
    
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Fall 2016 Catalog and Handbook [ARCHIVED CATALOG]

BUS 345 - Strategic Electronic Marketing (3 Credits)

Prerequisite: BUS 315  
This course will examine the new technological environment that marketers are facing by introducing strategic considerations related to technology and its implementation. The course will explore the basics of marketing exchange relationships utilizing the Internet and the World Wide Web, multimedia techniques, database marketing, interactive telecommunications and other e-Business techniques. In addition, the course will give students hands-on experience with relevant software.