Jan 28, 2023  
2017-2018 Catalog and Handbook 
    
2017-2018 Catalog and Handbook [ARCHIVED CATALOG]

CM 312 - Social Media (3 Credits)

Prerequisite: Any 200 level Communication and Media course
Examines the theoretical background and the history of social media. Outlines the use of social media in marketing. Describes and discusses the major social media platforms. Uses case studies to analyze and critique brand management, the importance of influencers and advocates, and online communities and cultures. Requires a term-long project tracking social media presence.