Oct 04, 2022  
2017-2018 Catalog and Handbook 
    
2017-2018 Catalog and Handbook [ARCHIVED CATALOG]

BUS 345 - Strategic Electronic Marketing (3 Credits)

Prerequisite: BUS 315  
This course will examine the new technological environment that marketers are facing by introducing strategic considerations related to technology and its implementation. The course will explore the basics of marketing exchange relationships utilizing the Internet and the World Wide Web, multimedia techniques, database marketing, interactive telecommunications and other e-Business techniques. In addition, the course will give students hands-on experience with relevant software.